I write this while I am sitting on a plane that is destined for Norway. I decided to take this trip exactly one week ago, on January 28. As we finally got near the commercial availability of the new raw cod liver oil made from fresh livers, we came to realize that cost involved in bringing this premium product to market not only exceeded our initial estimates but also our capital resources. Our plan is to allow people to preorder and if we achieve enough preorders, we will immediately start producton. I am excited to share what I learn on my trip to Norway. I will be blogging during my trip. I plan to capture some photos and videos of my travels to allow you to get a first hand look at this wonderful new product.